This exhibition explores the role of books and related visual arts in the marketing of the Niagara region as a premiere tourist destination before and after the War of 1812. The exhibit first shows how ideas of the picturesque and sublime developed beginning in the 18th century. These concepts were later used to market Niagara Falls as a natural wonder of unspoiled beauty and awe-inspiring power. Richly illustrated fine books, travel guides, maps and skillfully rendered prints (many based on paintings by the 19th century’s best known artists) all helped to attract visitors to the Niagara region. Following the War of 1812, former battlefields and war monuments were added to the list of the region’s tourist attractions. On the lighter side, humorous satiric texts and illustrations show the battle between the sublime and ridiculous as the Falls were exploited by industry and rampant commercialization. Opening reception with guest curator's talk: Sunday, June 10, 2010, 2:00 - 4:00 p.m.

Cost: Free - museum membership required