Marketing
The Legacy Council’s main focus was to market and advertise the bicentennial events as a whole; a packaged deal that would feature the “Signature Events” taking place for each year. While each group/committee for each event also did their own marketing, the Legacy Council branded the entire region (Niagara and WNY) for marketing purposes.
Below are some of the materials that were produced (in-house by Media & Communications Manager, Katie Farr). Pretty well all images used was captured by Farr as well.